Simon C.F. Yu is a New York City–based director, editor, photographer, and musician who has produced hundreds of videos for musicians since 2010. His passion for music and video began early, as he was born in a family of musicians and film directors in Hong Kong; this early immersion in art inspired him to become a specialist working in both fields.
Yu has toured as lead guitarist with Grammy Award–winning hip-hop icon Lauryn Hill, and in 2013, a music video he worked on with Snarky Puppy featuring Lalah Hathaway won the Grammy for Best R&B Performance. As a musician, Yu has performed in prestigious venues and festivals around the world, such as the Blue Note Jazz Club, Bowery Ballroom, Music Hall of Williamsburg, House of Blues Chicago, Shanghai MISA Festival, Hong Kong Dragon Boat Festival, Asian Pacific American Heritage Festival, and others. As a video director and editor, he has done work for HBO Latino, Vogue Taiwan, Berklee College of Music, Manhattan School of Music, GroundUP Music, Concord Records, Element Music, Hudson Horns, 45 Riots, and several award-winning artists in New York City.
- Lead guitarist for Lauryn Hill (2010–2011)
- Performed at the 2013 MISA Festival in Shanghai with the Exotic Experiment
- Video work broadcast on The Late Show with Stephen Colbert
- Worked with artists and labels including Snarky Puppy, David Crosby, Jojo Mayer's Nerve, Concord Records, GroundUP Music, and many more
- Directed YouTube videos with over a million combined views
- Professional Diploma in Contemporary Writing and Production and Performance at Berklee College of Music
- Studied digital filmmaking at New York Film Academy
"I worked on over a thousand projects in the past 10 years, specifically in music video production. The experience of collaborating with hundreds of musicians gives me the advantage to show students how to produce images that fit their music."
"My students will get the full experience of creating their music videos, from conceptualization and pre-production to filming and post-production, with access to digital cameras and lighting equipment provided on campus."