Alum

Daniel Pembroke

Position
Program Director of Live Music Production and Design
Affiliated Departments

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Daniel Pembroke, a highly skilled and multifaceted artist from Detroit, Michigan, has significantly impacted the electronic music industry as a techno producer and DJ, showcasing his talents at numerous festivals and clubs worldwide. His reputation is built upon his distinctive sound and captivating live performances. Pembroke holds the esteemed position of chair of the live music production and design program at Berklee NYC, where he imparts his expertise in Intro to Live Sound, Advanced Sound, Project Management 1 & 2, and Interactive Experience Design. Additionally, Pembroke has gained recognition as a generative audio reactive visual artist.

Pembroke's rich background in global architectural design and engineering has deeply influenced his artistic endeavors, particularly his adept use of C4D, TouchDesigner, and Unreal Engine. His innovative use of technology to expand the boundaries of digital art, coupled with his advocacy for its integration, underscores his progressive approach. Pembroke is a notable figure in the Detroit arts and music community, playing a pivotal role in its development and success through his partnership with the electronic music festival Charivari Detroit.

As a proficient electronic music producer, technologist, and educator, Pembroke exemplifies how one can excel across multiple disciplines and utilize technology to amplify artistic expression. He currently resides in New York City, where he continues to inspire and innovate in the electronic music and digital art spheres.

Career Highlights
  • Global Director at Steelcase; applied research and design with global client collaboration, multiple award-winner for outstanding achievements and performance
  • Featured in Resident Advisor, 5 Magazine, Mixcloud, Detroit Free Press, Selector, Live Magazine and Metro Times
  • Performed with Juan Atkins, Moodymann, DJ Minx, Glenn Underground, Rick Wilhite, Eddie Fowlkes, and Blake Baxter
  • Proficient in drums and percussion, turntables, guitar, electronic synthesis with modular analog and digital synthesizers, and drum machines
  • Certifications: MCR, LEED AP, NCDIQ, Ableton, Logic, and Dante Level 3
Awards
  • Scholarship: Berklee NYC World Tour
Education
  • School Name
    Berklee College of Music
    State or Province
    Massachusetts
    Degree
    Master of Arts (MA)
    Date Degree Received
  • School Name
    Michigan State University
    State or Province
    Michigan
    Degree
    Bachelor of Arts (BA)
    Field of Study
    Business Administration/Management
    Date Degree Received
In Their Own Words

My ultimate goal is for my students to come away from my classes with the ability to think creatively and strategically about design problems, and to be able to communicate their ideas effectively to a wide range of audiences. I also want them to be able to think about design in a broader sense and understand how it relates to other disciplines, such as art, science, and technology. Furthermore, I want them to understand the ethical considerations that are inherent in the design process and the responsibilities that come with creating design solutions.

As the chair of the program, I bring a unique blend of skills and experience to the table. With a background as an electronic music artist, I offer students a deep understanding of music production and performance. My expertise in sound further enhances their learning, providing insights into the technical aspects of sound design and implementation. Additionally, as a conceptual visual and architectural designer, I bring a creative perspective to the program. I can help students understand the visual and spatial aspects of their work, allowing them to create immersive and engaging experiences for their audience. My hands-on approach includes demonstrations and real-world examples, drawn from my experiences in the industry, to enrich their learning journey.

Berklee's live music production and design program stands out from other programs due to its comprehensive and innovative approach to preparing students for the field of immersive sonic and visual experiences. Unlike traditional programs, our curriculum is designed to develop students into versatile professionals capable of wearing multiple hatsfrom designer to producer to collaborator. One key aspect that sets us apart is our emphasis on helping students develop a strong design voice. Through hands-on projects and coursework, students refine their artistic vision and learn how to communicate their ideas effectively. This focus on individual creativity is complemented by a thorough grounding in foundational skills across multiple disciplines, including set design, lighting, content creation, and sound. Students will be equipped not only to execute their own creative visions, but also to collaborate effectively with others. Our curriculum emphasizes interdisciplinary collaboration, preparing students to work seamlessly with professionals from diverse backgrounds. Additionally, our program ensures that students are ready to adapt to the rapidly evolving field of immersive experiences, giving them a competitive edge in the industry.

Berklee is an important place for live production designers to study because it offers a unique and comprehensive approach to a master's degree. The institution is renowned for its innovative programs and commitment to excellence, making it a hub for aspiring designers looking to hone their craft.